When one thinks of branding, the mind goes to logos and their development, as a part of branding. In music, record labels and allied companies have been known to go all out to develop their logo. However, not a lot put enough effort into this oft ignored aspect of the business/marketing and thus, miss the opportunity to also use this route to connect with their audience.
Photo credit – Song Art from Yung Six
A logo (abbreviation of logotype,from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition. There are purely graphic emblems, symbols, icons and logos, which are composed of the name of the organization (a logotype or wordmark). – Wikipedia
This definition obviously tells a lot about what a logo is and what it is intended to do. It does provide a visual connection for each time one comes across it. Think the biggest brands the world over, and the connection created from the logos they have. Logos have been known to portray a lot about what a brand depicts, from the brands’ strengths to what they do/do not do or represent or even stand for. In fact, other endless portrayals could readily come to mind, and in sports, a logo can be an important way to recognize a team’s history and can intimidate opponents, or even be a way to recognize the importance of the particular city’s ancient history.
While labels have been forced psychologically to come up with logos, artistes have been content with just putting their ‘pen name’ out there. However, over time this has changed and will keep changing. Think ‘Nas’, think ‘The Game’ and a lot of other artistes who now know that going by a strong and virally accepted names can indeed be more ‘business receptive’ (for lack of a better phrase) for them, if they take it one step further and brand the name i.e. taking the logo route.
Nigerian artiste, ‘Yung Six’, has obviously caught up with this understanding and his last few promo images have stuck to the name logo. His videos have also done same. This has made it more recognisable as a brand, passing on a message on behalf of the artiste whenever sighted.
This may or may not be the only example out there, but ‘Six’ and ‘his doings’ just stick out like a sore thumb, more or less, as a rap artiste. The music business is serious business, and name branding via name logos is a part of it.