This last week, Wizkid dropped the video for his single ‘Come Closer’ featuring none other the OVO’s Drake.
However, Drake not being in the video did make quite a few headlines. Here are 5 other things that we learned as Wizzy dropped the vid;
Wizkid respects his ‘elders’ – MTV Base Africa tried to start a comparison a la twitter poll to see who people respected/loved more between Wiz and a certain D’Banj. Wiz quickly deaded the comparison by acknowledging D’Banj’s trail blazing effort in breaking into foreign markets with which ‘Eja Nla’ himself gave Wiz a co-sign. MTV Base had to backtrack and dead the comparison abruptly. This is a good sign for Wiz. Think Tu Baba and how he is a definition of longevity in the industry. Humility and respect are qualities that have set him apart from his long forgotten peers.
While y’all busy comparing Dbanj and Wizkid, they are complimenting each other… 😊😊😊😊😊 pic.twitter.com/gtbY77eNgU
— PREMIUM TWEEP (@XANTAPLUS) April 7, 2017
Another record for Wizkid – The video for ‘Come Closer’ has become the first African music video to hit two million views on YouTube two days after its release. Obviously adding to his plethora of awards and records, Wiz is obviously not done. The video quickly racked up a million views in less than 24 hours of release and is probably on its way to become the most viewed video by an African music act in no time.
Come Closer by @wizkidayo is the first African music video to hit two million views on YouTube two days after its release. 👏👏👏👏
— Kaycee (@kaycee123123) April 9, 2017
Drake’s co-sign – Anyone who has seen the video for ‘Bad Blood’ by Taylor Swift featuring Kendrick Lamar and the You Tube views it quickly racked up on release will understand the impact of co-signs. Granted, Aubrey did not appear in the video for ‘whatever’ reason. Granted, that he also did not initially mention the song on social media. But, you can tell the man has some respect for Wiz, who assisted him on his 1st Billboard number one song ‘One Dance’. Appearing in the video may have shown more intent, but publicly acknowledging Wiz is also strong intent.
The Letter to Wizkid – Over the weekend, a concerned fan penned an open letter to Wiz about learning from Davido . While there may or may not be some truths from the letter, only Wiz and his management can ultimately tell if his moves are paying off. Unlike Davido’s vid with MMG’s Meek Mill, Wiz’s ‘Come Closer’ vid dripped of too much melanin and more Africanness. His sound has also evolved in a matured way and anyone expecting Wiz to stick to the sounds from the ‘Don’t Dull’ days may be asking too much and does not understand the high octane evolution in the music industry.
The rest of the industry may still be slow in recognising the effect of Nigerian music partly due to a lot of things. Sadly, the genre has not been fully defined yet. Something like when you think grime and you think London or the UK.
Nigeria on the map – If nobody believed it before, they best start to believe it now. Nigerian music is on the map. The music labels have recognised it. Talent management teams have recognised it as well. The rest of the industry may still be slow in recognising the effect of Nigerian music partly due to a lot of things. Sadly, the genre has not been fully defined yet. Something like when you think grime and you think London or the UK. Until that is done, it may not yet be uhuru.